I’m Simon, a senior UX/UI designer and team leader at Apadmi, an app development agency based in Salford Quays. Before joining the DUX Apprenticeship, I had about a year of experience in the corporate sector and a few years as a freelancer, but I lacked formal design education. In my current role, I lead projects from their inception through to product release, contributing to the discovery phase and beyond. I collaborate closely with clients to deliver market-leading products, balancing stakeholder and user needs. Working within a multidisciplinary team, I maintain constant communication with developers and product leads to ensure quality. Although I primarily specialize in iOS design, I also work on Android and Web platforms, leveraging my creative eye and UX expertise to cover the full scope of each project.